WATER .....WATER.....

Headlines in the Financial Times herald the
APOCALYPSE, NOW -

All of us should be ashamed - it is not too late to act and many lives could be saved -

There is enough water but it does not reach the poor, and that threatens us all -

The solution is in public investment, regulation and public/private sector partnerships -

Water is priced and used not as a scarce environmental resource, but as an infinitely available commodity -

MAKE every drop count -

A massive 400,00 litres of water goes into the production of the average car -

Experts sent to spread the conservation word - company agronomists are introducing new technologies -

In a study of alternatives, Spain is the leading producer of desalinated water in Europe and America -

Every drop of effort brings a gush of rewards -

You may think you have a fair allocation but, because of climate change, availability of water may suddenly drop -

Reaching out to others - how companies have extended their mission beyond the core business -
We want to have a positive rate of return on our investments, but it is not a return-driven fund -

A growing problem why the sector is likely to put increasing strains on supply -

The ups and downs of using gravity - as droughts are more frequent, hydro power becomes less reliable -

Water, water all around: how it can be drunk - techniques for mitigating a shortage -

Pollution adds to a daunting resource shortage - the economy takes precedence despite a fast-looming crisis -

What is it? And why do one billion thirsty people need it?

Two thirds of the world is covered in water. Shouldn't three-thirds of the world's population be able to drink it?

Best option is to clean and re-use waste - consumers may shudder at the idea of recycling but that is not entirely rational -

The average American still uses 400 lires of water a day -

Golf courses are notorious for their use of large amoutns of water -

Sustainable success starts with local commitment -

Coldcomfort as the globe warms - spells out the irony of increased floods and droughts -